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| Kalahut: Where is Art and Culture Needed Most? - Teaching Note |
| 作者姓名：Matthew Thomson; |
| | 商品編號：8B21A013 |
| 出版日期：2021/04/27 | 內容長度：3 頁 |
Teaching note for product 9B21A013.
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| Kalahut: Where is Art and Culture Needed Most? |
| 作者姓名：Alexandre Salmon; Nikhil Sant; Talissa Watson; Natalie Shields; Deeksha Neekhra; Aderimike Lala; Matthew Thomson; |
| 商品類型：Case (Field) | 商品編號：9B21A013 |
| 出版日期：2021/04/27 | 內容長度：11 頁 |
Kalahut: The House of Arts (Kalahut) was an Indian e-commerce site that connected instructors specialized in traditional Indian arts and cultural forms with customers interested in these services. Since its launch in July 2020, it had mainly served customers in India; however, it had also seen modest engagement on social media platforms and its website from individuals outside of the current customer pool. As the COVID-19 pandemic had resulted in .....more
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| Nike and Colin Kaepernick: Worth the Risk? - Teaching Note |
| 作者姓名：Jennifer Jeffrey; Matthew Thomson; |
| 商品類型： | 商品編號：8B20A086 |
| 出版日期：2020/11/18 | 內容長度：7 頁 |
Teaching note for product 9B20A086.
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| Nike and Colin Kaepernick: Worth the Risk? |
| 作者姓名：Jennifer Jeffrey; Matthew Thomson; |
| 商品類型：Case (Pub Mat) | 商品編號：9B20A086 |
| 出版日期：2020/11/18 | 內容長度：9 頁 |
In the spring of 2018, the marketing team at Nike Inc. (Nike), based in Oregon, was faced with a decision regarding whether to follow the suggestion of the company’s long-standing advertising agency to sign Colin Kaepernick as the face of its upcoming “Just Do It” promotional campaign commemorating the 30-year anniversary of the slogan. Kaepernick was an NFL quarterback who had famously begun kneeling during the US national anthem in 2016 to protest .....more
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| Superb Trucks LP: How to Conduct a Field Experiment - Teaching Note |
| 作者姓名：Mansur Khamitov; Matthew Thomson; |
| | 商品編號：8B15A025 |
| 出版日期：2015/05/29 | 內容長度：5 頁 |
Teaching note for product 9B15A025.
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| Superb Trucks LP: How to Conduct a Field Experiment |
| 作者姓名：Mansur Khamitov; Jodie Whelan; Matthew Thomson; |
| 商品類型：Case (Gen Exp) | 商品編號：9B15A025 |
| 出版日期：2015/05/29 | 內容長度：8 頁 |
In August 2013, the research director of Superb Trucks LP, a large Ontario-based trucking transportation company, is expected to prepare a recommendation to top management on how to improve the efficiency of the company’s trucks. He had made a decision that an innovative fuel additive might serve this purpose and subsequently conducted two studies to assess its effectiveness. What considerations should be made when designing such a field experiment? .....more
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| Dove Real Beauty Sketches Campaign |
| 作者姓名：Matthew Thomson; Emily Goldberg;Ben Gottlieb;Samantha Landy;Samuel Solomon;Lindsay Sittler; |
| 商品類型：Case (Library) | 商品編號：9B14A012 |
| 出版日期：2014/05/14 | 內容長度：6 頁 |
This case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.
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| Dove Real Beauty Sketches Campaign - Teaching Note |
| 作者姓名：Matthew Thomson; Emily Goldberg;Ben Gottlieb;Samantha Landy;Samuel Solomon;Lindsay Sittler; |
| | 商品編號：8B14A012 |
| 出版日期：2014/05/14 | 內容長度：7 頁 |
Teaching note for product 9B14A012.
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| Too Chicken to Convert? A Chick-Fil-A Dilemma - TN |
| 作者姓名：Matthew Thomson; Seung Hwan (Mark) Lee; Valerie Ho; |
| 商品類型： | 商品編號：8B13A030 |
| 出版日期：2013/10/08 | 內容長度：3 頁 |
Teaching note for product 9B13A030.
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| Too Chicken to Convert? A Chick-Fil-A Dilemma |
| 作者姓名：Matthew Thomson; Seung Hwan (Mark) Lee; Valerie Ho; |
| 商品類型：Case (Library) | 商品編號：9B13A030 |
| 出版日期：2013/10/08 | 內容長度：4 頁 |
The president and chief operating officer of Chick-fil-A is a devout Christian who publicly operates his restaurants according to Biblical principles. A recent controversy has surrounded his public opposition to gay marriage. As a result, the company is being accused of discrimination and prejudice. Are the company’s deeply rooted Christian values hindering the business?
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